Aran Story Hanbok pursues design for the creative succession of traditional culture and promotion of various world cultures, and all clothes contain a story. Aran Story hanbok is the clothing that adds modern comfort based on traditional beauty and makes me shine more by pursuing specialness.
As the world pays attention to the status of the Korean Wave, Aran Story is carrying out a cultural property project. Based on my career as a cultural heritage commentator for more than 10 years, I am working to spread awareness that hanbok is not just a piece of clothing, but a cultural asset, by designing Korean cultural heritage in hanbok. In addition, cultural heritage design produces original and unique products by designing not only everyday hanbok, but also scarves, handkerchiefs, and bags.
Aran Story products have modernized the fabric and design of Hanbok so that it can be worn as everyday wear, rather than special clothes worn only on important days, and are made to be enjoyed comfortably rather than as a dress to wear. And we produce ordinary, yet meaningful and practical products by incorporating Korean patterns and cultural heritage patterns into small items that we often encounter in our daily lives.
ARAN STORY
Representative: Bitna Song
Address: 301, Yeongnyeong Building, 1399, Nambusunhwan-ro, Gwanak-gu, Seoul, Korea
Contact: 010-4223-2876
Email: songbeenna@naver.com
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Aran Story Hanbok pursues design for the creative succession of traditional culture and promotion of various world cultures, and all clothes contain a story. Aran Story hanbok is the clothing that adds modern comfort based on traditional beauty and makes me shine more by pursuing specialness.
As the world pays attention to the status of the Korean Wave, Aran Story is carrying out a cultural property project. Based on my career as a cultural heritage commentator for more than 10 years, I am working to spread awareness that hanbok is not just a piece of clothing, but a cultural asset, by designing Korean cultural heritage in hanbok. In addition, cultural heritage design produces original and unique products by designing not only everyday hanbok, but also scarves, handkerchiefs, and bags.
Aran Story products have modernized the fabric and design of Hanbok so that it can be worn as everyday wear, rather than special clothes worn only on important days, and are made to be enjoyed comfortably rather than as a dress to wear. And we produce ordinary, yet meaningful and practical products by incorporating Korean patterns and cultural heritage patterns into small items that we often encounter in our daily lives.